Your Website Domain

Why It's Important to be Catchy

Internet and local businesses can come and go. Most importantly, consumers look for a business that offers reasonable prices and excellent customer service. If a customer isn't happy, he or she will not return and become far more likely to dish out negative reviews of a company to friends, family and even in online forums.

Even with the best customer service and prices, you can still lose out on business if you come up with a business name that is easy to forget. Look at two similar businesses, both with excellent prices and customer service - Pet Paradise and Billy's Fish Store and Pet Emporium. The name Pet Paradise evokes a pleasing image and is easy to remember. Meanwhile, Billy's Fish Store and Pet Emporium is so long it will be hard to remember it. In addition, the wording really doesn't stand out. Obviously, Billy's will be gone from your mind in little time. The same is true with your Internet domain name. People will flock to sites they can quickly remember.

The Keys to Naming your Web Site

Sweet and simple are the basics to naming a Web site. Long names require more time typing in and a greater capacity for remembering the wording. Sticking to two or three word titles is critical. Your domain name should clearly state your business intentions whenever possible and be something that sticks in the mind.

How to Check for the Availability of a Domain Name

Even with the greatest domain name, you need to make sure it isn't taken before you start planning things out. Use a service such as BetterWhoIs.com that makes it easy to check on the availability of a specific name. If your idea for a business name is taken, they will show you similar alternatives that are available. They also list the prices per year to own that domain name making it very easy to choose what best fits your needs.

Registering your domain name is simple, and BetterWhoIs.com helps you plan every step of your Web site launch. They have inexpensive packages that enable you to create a professional Web site with every add-on you could imagine. Some of the benefits that they offer include:

• Domain transfers
  
• Marketing plans
  
• Multiple domain purchases
  
• Multiple email accounts
  
• Private registrations
  
• Secure domains
  
• Site builder software
  
• Web hosting
  

Make Sure your Domain Name is your First Goal

It's important to come up with your domain name before starting any other business goal. Obviously, you'll need to order business cards for your new business too. If you order them after deciding on your name and fail to make sure that name is available, you'll end up paying for brand new set of cards AGAIN.