Effective Signage

Choosing Effective Signage and Displays for Your Business

Effective signage is important for businesses that have a physical storefront. The size, shape and color palette used in the sign's design will impact how effective the sign is. Choosing the wrong signage design elements can turn customers off and keep them from coming into see you. However, implementing an effective signage design will help you to draw customers into your store.

Types of Signage

There are several different types of signage that you can create for your business, including: street signage, modular signage, neon signage, custom made signage, LED signage and Modular Curved Frame Technology Signage. The type of signage that you select for your business will need to depend on your budget, the type of business you have and where your storefront is located. Zoning in your business district can also impact what signage choices are available to you.

Use of Shapes

The shape that you select for your signage is important. Each shape of sign is associated with a specific function. For example circular shaped signs are generally used to provide people with instructions on what they should do. An example of this is a stop sign.

Square shaped signs, on the other hand, are designed to provide people with information. This is why most company signs are square, they tell people what store the sign belongs to or how to get to the store.

Triangle shaped signs generally should not be used to advertise for your company, unless you offer services related to safety warnings. This is because the triangle shape is associated with warnings.

If you want to get away from the normal straight sided signage options, then you can use a modified square shaped to design your company's storefront sign. Curving the sides of a square, stretching or squashing your basic square design or skewing the shape, can make your sign more interesting.

Use of Colors

Color choice is another element that is going to dramatically impact the effectiveness of your company's signage. Colors need to be selected based on their mass appeal, their link to what your company does and on their visual appeal. Generally you don't want to select colors that are either too dark or too bright. Odd color combinations can also turn off customers or make your sign difficult to read.

Designing Your Signage

When you are designing your signage, play around with shape and color choices. Keep in mind that the goal of an effective signage is to attract customers. You can accomplish this by making an interesting design that utilizes colors and graphics that are easy to look at and read.

Signs, Signs, Everywhere Signs

So many signs, so many choices...which type is right for your business? On future pages, we will discuss various topics related to sign usage. If you have a particular topic related to your business or signage, please contact us at [email protected] with your request. We would be thrilled to research a topic for you and be of assistance to your business.