Main >> Professions >> Real Estate
Business Cards For Your Office
If your entire brokerage needs cards please call 858-292-7715 to take advantage of our card management services. We can put your logo and card layout online and give you a private login. Online Business Card request forms, Approval Processes, Photo and completed Card Uploads give you the options you need when ordering cards, and automation ensures you get what you ordered.
You Wouldn't Meet a Prospect without Giving Them a Business Card
Choose from our selection of templates to design your card. You can upload your logo, headshot after clicking on a template. You can also upload artwork done using your own applications.
Tips to a better card
Think of your title as a one line description of how you help clients. Instead of Agent, try Commercial Listings Agent. One of our favorite creative titles is "Sherlock of Homes". Don't forget the back of your card, Add an offer on the back or use our mortgage checklist.
Credit for the REALTOR® trademark goes to C.N. Chadbourn who in 1916, as a member of the Minneapolis Real Estate Board, was trying to make an easy way for clients to tell board members from other real estate groups.
REALTOR® Usage
"REALTOR® to indicate membership in that organization. Preservation of trademarks requires that they be used in the trademark sense and that they be distinguished from other words by the use of capital letters and registration symbol ®. REALTOR® should always be capitalized in block letters using the registered mark when used in conjunction with a member's name, a firm name, on business cards, letterheads, signs and advertising.
Tips for Adding a Selling Photo
- As an agent you are selling yourself as much as you are homes so make sure the photo you choose puts you in your best light.
- A photo is a marketing investment, you'll use it not only on cards, but also on websites, flyers, ads and more. Think about hiring a professional photographer and don't skimp.
- Avoid the typical portrait pose.
- Wear what you do when a client visits, don't dress up or down.
- Show who you are. Use a family shot, your pet, a cartoon, and give the client something to connect to and remember.
- Try different photos often. Photos that are seasonal or related to the next holiday can add that extra charm to your card.
- Ensure that it is a professional image that your clients can trust. You are showing the care with which you market yourself, which they will use as a measure of how well you can market their homes.
Safety Tip
List only your office, pager, or cell phone numbers-not your home number-on your business card.
Business Card Etiquette
- Cards should be clean, accurate and easy to read, remember they represent you. Correcting info on your cards yourself is just plain tacky.
- When given a card treat it with respect, remember it represents them. Act as if it is important to you.
- Read the card when it is handed to you, that way you can ask any questions immediately if they arise.
- Keep the card out so you can discreetly refer to it if you forget a name.
- Wait until an appropriate time to give your card. Don't be pushy and always wait until the subject of real estate comes up naturally.
- When visiting a listed property always leave your business card.
- It is inappropriate to include business cards with thank you notes, congratulations, personal letters and notes.
- Likewise do not hand them out in uncomfortable situations. Funerals, Doctors Appointments, and other serious events are not the time for marketing.
- Never be stingy with your cards, even if you are running out. If you have fewer left than there are people present, do not pick favorites and alienate everyone else.
