A Technology Revolution >> Internet Marketing >> Article Marketing >> Rules of Grammar
Understanding How Language Helps Your Business Succeed
Look at the following line found on a multi-million dollar corporation's Web site: "Our Military cables withstand the temperatures of the hottest dessert." Does that look right to you? (It should be 'Desert'. 'Dessert' is the tasty treat you eat after your dinner!) What is your perception of this business now? If you are like the majority of men and women, this one mistake portrays a business that doesn't even take the Time or care to proofread their material before submitting it to customers. If they make a simple mistake like that one their Web site, what kind of mistakes are they making in their wire production?
Correct Grammar Sells
The use of correct grammar is critical to your business Web site. Some mistakes are harder to point out than others. Common mistakes usually involve words such as the improper use of 'your' and 'you're' or 'sale' and 'sell.' These are mistakes that your spell checker will not pick up since the word is spelled correctly. The problem lies in the improper usage of the word.
The Internet is full of material written by a wide selection of writers from all corners of the globe. Some spelling errors are understandable. Take the words "neighbor" and "neighbour" for instance. Both spellings are correct, but one is used in America while the other is common in Europe. These differences may stand out to some readers, but they rarely cause tremendous alarm. Yet if someone turned around and saw the same word spelled N-A-Y-B-E-R, they'd ask themselves just who is Running this business.
Prevent Grammar Errors
Word Processing programs offer spell-check functions that help point out some grammar and spelling errors. They will not catch everything, however. It's important to use a second set of well-trained eyes that can assist you in polishing your grammar and content. On the Internet, it's important to remember that the content on your site is what People use to judge your company. It's imperative to ensure that your content is error free and reflects the professionalism and quality you intend to project with your business.
We know that budgets are limited for businesses everywhere and it's hard to justify any additional expenses. But in the area of using the services of a Writer, Editor, or a qualified Proofreader, we consider it money well spent. Image is everything for businesses of every size and in order to eliminate the potential embarrassment of creating ad copy or promotional materials that contain mistakes, the price of hiring a freelance Professional is well worth it.
Not sure where to look for such services? There are several good websites that you can use to hire a professional writer, editor, or proofreader. Find a World of talent online at Elance. Find Writers on oDesk. Freelancer.com is also a good resource. You can also advertise on your local Craigslist website. Just be sure to check references and ask for links to sites that the professional in question has worked on previously.
Another good emerging resource on the subject of hiring professional help to assist your business is OffsiteProfessionals.com. This site has a couple of good articles on it now and will continue to publish good, relevant, helpful information for business owners.
Speaking of Spell Checking
Don't forget when ordering your business cards that you should always double check the information you've entered. It's easy to make a simple typing error when hurrying to complete an order. PrintBusinessCards.com helps eliminate the need to enter information time and time again by allowing you to set up a free account that stores your information. With first time orders, don't forget to double-check phone numbers, Email addresses, mailing address information and website links. Having incorrect information could cost you business.