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Promotional items are generally inexpensive items that have been imprinted with the company's name, address and phone number. These items are offered as a free gift, and are intended to increase repeat business and word of mouth advertising. Promotional items are effective promotional resources that every business can benefit from. However, before you buy 5,000 imprinted pens for your company, you first need to understand why they work and how you can promote your company with these items.
Promotional items, as mentioned above, are simply free gifts that you offer to customers and potential customers that have your company's contact information imprinted on them. Promotional items generally are inexpensive, costing less than a dollar a piece, however, during special promotions, higher valued promotional items can also be given away. When selecting a promotional item you need to take into consideration how much money you have to spend, who your target customers are and how many items you want to give away. Generally, the larger your order is, the less you will spend per item.
Promotional items can be used by your company in several ways. The most common use of promotional items is as a give away at a special on-site event or off site event that is designed to increase the company's customer base. Usually low valued promotional items are used during these events like pens, notebooks, calendars, and refrigerator magnets.
Promotional items can also be used to draw in customers for a big sales event like a clearance sale, a moonlight madness sale or a fundraising drive. During these events a variety of promotional items are often times used. For example, low cost promotional items like pens and magnets can be given to everyone that comes in the door, and then the company can offer higher valued promotional items for special door prizes and drawings.
If your company employs sales representatives, promotional items are an invaluable tool for them too. Having items available that your representatives can give away on sales calls is a must. Pens, pencils, notepads, and calendars are the standard offerings for many sales reps. However, if you wish to 'up the ante', give your representatives items that are of a slightly higher value as well for those special calls. Creating coffee mugs, travel mugs, shirts, hats, calculators, and such are extremely effective items that can be used to promote your business.
The final way that promotional items can be used is to attract a large number of people to the store. In this situation a vacation, car or gift package is offered as a grand prize for a drawing to be held in the store. These drawings draw in large crowds who hopefully will make a purchase while in the store to register.
Most companies use imprinted pens and pencils, calendars, and refrigerator magnets as their promotional items. However, if you want your company to stand out from the pack, then consider a more creative promotional item. A new item that companies are now using for promotions is the gift card. Gift cards are great because you have the option of not only determining how much you want them to be worth, but also because you can design the gift card to reflect your company's logo. Gift baskets also work well for promotional items. Gift baskets can include coffees, teas, candy, sports equipment, travel items or a myriad of other things. They can also include items sold by your company. The beauty and advantage of gift baskets is that each of them can be tailored to a specific customer or potential client.
With the concept of promotional item marketing, the sky is the limit. Creativity abounds in this marketing sector!
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